We all know that a social media website named Google+ exists but we never would have used it. The reason we know because it’s a product by Google and we use Google every minute in our life. It’s always there in our chrome browser and in our phones but why we have never used it. Telling about myself, I never opened it and always tried to delete it and I expect many of you would have tried getting rid of it but the question is why, why we don’t want Google Plus.
The basic reason would be we are already surrounded by many social media website but we at some point try a new app or website to figure out what it’s about but what was wrong with Google+, that we never even tried opening it. Let’s find out in this article that what went wrong and even should we consider it as a failure?
Google+ got announced in 2011 by Google still that point Instagram was not that famous and Twitter was just blooming and what it’s being around 8 years but why no one gave a shot to it.
One thing you should know that still it’s running and have not died completely as it’s business version is still alive. So if you are feeling guilty then you can give it a try and come back but if you don’t feel guilty then continue reading this article.
Google in a statement told that 90 percent of Google+ user sessions ended in seconds.
Yeah, pretty low isn’t it
So what went wrong?
First of all, I think the reason we don’t want to use Google Plus because we don’t want to use another social media platform because we are here tired of the platforms who are already there in marketing. We are surrounded by Facebook, Instagram, Twitter and many more to name.
Another reason would have been lack of USP (Unique Selling Point). Google+ was not having anything unique inspite of that everyone having a Gmail account was there already on Google+ but it was having that same post, like and comment mechanism which is there on almost every social media platform on the internet and mainly on Facebook and Instagram. So, why to take a headache to post it on another website whereas you can just post it on one website where you have everyone you know already.
One of the main reason that it never got traction between normal people was that it was never meant for the people like us instead it was built for the companies. It was more company friendly than user-friendly. Many Google employees, felt it and stated that it was designed to solve the company’s own problems instead of aiming at making it easy for users to connect to one another. Google+ was interconnected with other Google’s services such as YouTube and others but it failed to connect with other users as it was a very typical process.
The last reason that completes my argument is there’s a lack of good mobile platform. First, it didn’t have a mobile application only when it’s other counterparts was working on updating the already settled mobile application and later when it arrived it was too clunky to use. Experts say it was more of an afterthought than clearly planned service.
So, what do you think about Google+?
It was a failure or not.
In today’s time, I don’t think one needs to explain what Instagram is? But for all those who are still unfamiliar, I would give you a short brief on Instagram. So Instagram is a photo and video sharing social networking site. Along with sharing it also allow the user to do many more interesting things which when used in the right way can help your account do wonders and get the limelight.
Instagram has become a huge platform or marketplace to promote your product or services. Instagram is not only used for Personal, accounts but it is also used by brands or Organization.
One should know the best way to hack Instagram as it will help you get the most of this application. It will also help you to build your brand without any bondage of time and space.
Let’s move on by listing some of the best ways through which one can make the most of their Instagram account. Here we go-
First and foremost everyone should keep in their mind the number of features available on Instagram and also learn about those features. We are going to explain to you the most important features and their uses.
Use hashtags and Increase your Reach.
Hashtags on Instagram plays a huge role in reaching out to more number of people. One should be creative with their hashtags, create new and catchy hashtags and use it all over to get famous.
As we all know that Instagram allows users to follow hashtags so it is very important to use relevant hashtags in your post so that it can reach to the people who are following it.
Keep track of the famous hashtags related to your page and try and include it in your post.
Try and use good filters to beautify your page.
Filters can make your post look more appealing and memorable. All photographers use different tools to beautify their pictures and make them look more realistic and memorable. Hence one should always use the filter available on Instagram to get more engagements on your post.
One should post regularly, this puts up a loyal picture of you towards the world and in return, they will also be loyal to your page.
Try to get in touch with your competitor followers.
The people following your competitor are your potential followers. Follow them to let them know that your page exists and hence give them the chance to follow you. Learn from their page and study their strategies so that you can get influenced and make your own.
Use Geotags to target a particular location.
By adding a location tag to your photo, you are pinning your location to that photo. The advantage of the same is that whenever any user will click on that location tags, that user will be provided with a number of posts of the same location tag and there can be a chance that many users come forward to your post through this journey which eventually will increase engagements.
Announce a giveaway.
Giveaways are the best ways to reach more customers. It is a way to use your followers to increase your Brand reach by reposting your contest on their page. It is a very effective way to increase engagements on your page and let your product get famous all around.
Use Instagram highlights to keep your best stories alive.
Use highlights as keeps your best story active for the new users and also makes your account look complete. For example, if you had put stories of your number client’s positive feedback, put the same as a highlight this will be kept as a record and Increase trust for your future customers.
Encourage users who engage with you to follow you.
Interact with users who comment or like your page and tempt them to follow your page.
Get in touch with Influencer related to your page.
The influencer is the best person to get in touch with to increase your brand reach. Create good relation with such Influencer so that you get a chance to be featured on their page.
Gift your product to the influencer and encourage them to review it.
An influencer can give you the best review as it will reach a large number of people. And customer always looks for reviews from a genuine person hence influencer review will be surely considered by all.
Be a trendsetter.
Have you ever seen anything getting famous overnight? Yes, so always believe that and keep trying out ways to be different and unique.
Never stop yourself from creating something new and unusual. As you can always experiment with new ways of going live, creating a video, creating new hashtags, etc. Do something so new and innovative that people follow the same. As there is no limit to explore and experiment in this virtual world.
Monitor your page.
Pay attention to each and every change that takes place on your page and be critical to it. Learn from your mistakes and never repeat the same. If any of your strategies have done well try to use the same. Keep in mind that you are the creator of your own success so hence it is necessary to monitor your steps and learn from the same.
These were some of the best ways to use Instagram. Besides this one can always try and invent their own way that is suitable to their page. Build your own Instagram USP by keeping in mind the best ways that are mentioned in this Article.